Corporate image counsel

Lexicon provides counsels to its clients on a range of business and image related issues, which it is able to do so with its many years of experience in handling organisations across sectors, constant touch with the media, and its team of in-house PR professionals and experts on different industries who work with Lexicon on project and client basis.

Media Relations

Media relations is one of the trickiest affairs in the PR profession, and it requires a crafty blend of pro-active networking, systematic thought processes, and creativity. At Lexicon, we make it a rule for everybody including all senior management to be in touch with key media personnel and the latest developments in the media circles. Our relationships with journalists are well maintained because of the value additions we provide to their stories. At Lexicon, it is a priority to make sure that our clients are benefited out of all our investments in the media relations skills.

Investor Relations

Lexicon provides counsel to clients on how to effectively plan and implement an effective investor relations campaign to manage and partner with its investor community that includes stock brokers, financial institutes, banks, insurance companies, FIIs, and individual investors.

PR 2.0

Lexicon provides counsel to clients on how to optimize their businesses leveraging the new media of blogs, wikis, RSS feeds, memes, online communities and the like. Lexicon’s online relations expertise also include search engine optimization counseling on how to get the best out of the Internet search engines like Google, Yahoo and Windows Live.

Communications & Media Training

Lexicon conducts communications & media training sessions for its client spokespersons for familiarising them with the Indian media scene, how they work, and how to deal with them. Mock interviews, journalist behaviour, and expected questions, and addressing tricky questions are discussed in detail.

Crisis Communications

Prevention is better than cure, an adage that Lexicon believes in providing its clients- media and industry intelligence of potentially hostile developments to enable pre-emptive measures. We also conduct specialized crisis-training workshops for senior management customized to different clients and situation. But when surprises happen, Lexicon helps its clients counteract with quick, and effective measures, both with media and opinion influences.

Event Management

Lexicon ideates and creates events including roadshows, seminars, product launches, book launches, fashion shows, exhibitions, seminars, and round table discussions. For every event being organized, Lexicon partner with its clients from the conceptualization stage, managing all third parties interactions for its clients, counseling, and day-to-day update status to providing on-ground at the event.

Content Development

Developing creative marketing content, analytical reports, content for newsletters, onlinesites, and all other editorial requirements for running a PR campaign

Public Affairs & Advocacy

Lexicon provides professional services to cater to our clients’ government relations needs by influencing critical policy decisions at the national and state level. Our Public Affairs department is handled by experts with many years of experience who are working together with many Lexicon’s multi-national national clients. Some of the organisations Lexicon has provided consultancy to include Escorts Limited, Essar Group, Honeywell, Smiths Aerospace, and Huawei Telecommunication India Ltd.

Research and Analysis

Lexicon conducts media and consumer perception audits, environmental assessment papers, and risk factor reports for its clients, through its research and analysis department - the Think Tank & Resource Center.

The Think Tank & Information Resource Centre monitors the media and analyses trends and issues in industries and provides value addition to Lexicon’s clients. The Think Tank & Resource Centre also conducts periodical surveys and analyses information on India’s socio, economic, and political scenario for Lexicon's select clients.

Advertising

Through its group company Frank Simoes Advertising (FSA), one of India’s oldest and renowned name in the flied of advertising, Lexicon cater to all advertising requirements of its clients directly.

FSA was founded by one of the finest creative legends and nominee to the Hall of Fame- New York, Frank Simoes in 1967.

FSA has some of the finest advertising professionals in India and have achieved more than 100 of creative awards so far. Some of the clients handled include OCM, DIGJAM, AEZ, Chi Limited, Nigeria, NIIT Technologies, DDA, Indian Oil, IBP, ITDC, GAIL, the Ministry of Tourism, and the Ministry of Petroleum.